Build Brand Authority: Turn Reputation to Revenue

Stylised graphic symbolising community growth and development, with layered leaf shapes in autumn colours and a sun figure above, representing the Growth for Good initiative.

Growth for Good Insight: Build a Brand Authority Strategy: Turn Reputation to Revenue In the business world of the Highlands and Islands, your reputation is the key to the first door. People talk, networks matter, and trust is a strong currency. It can make or break your success. A strong reputation matters, but it won’t […]

Got Rhythm? – Build Momentum That Scales – Insight No. 10

Growth for Good Insight: Got Rhythm? – Build Momentum That Scales Many of the businesses I’ve met, across the Highlands and Islands, often begin with a lot of grit, a fair slice of goodwill, and one hell of a determined founder. But what most soon find out is that hard work alone doesn’t scale. What […]

Pricing with Purpose: Margin before Volume

Growth for Good Insight: Pricing with Purpose. We all know that in the Highlands and Islands, community ties are strong. Businesses are employers, educators, and advocates, so it’s crucial to ensure their health. Setting the right prices isn’t a business task. It’s a vital strategy for staying strong over time. This helps your business handle […]

Structure makes it work: Talent isn’t enough.

Article five in a series gleaned from Growth for Good conversations and research Talent Isn’t Enough. Structure Is What Makes It Work. Every small business in the Highlands hits a point where passion and hard work just aren’t cutting it anymore. You’ve got a growing team, more customers or clients than ever, and increasing demand. […]

The Highland Scalability Trap

Article four in a series gleaned from Growth for Good conversations and research The Highland Scalability Trap: Building Sustainable Systems for SME Success Growing a business in the Highlands is rewarding, but not if you’re unprepared. Steering clear of the ‘scalability trap’ can help. As your company expands, hidden weaknesses may emerge, creating unexpected challenges. […]

Stock Isn’t Storage-It’s Strategy: Growth for Good

Article 2 in a series gleaned from Growth to Good conversations and research. Does your business think about stock like shelving? Is it something to count, manage, or hope gets sold? But that way of thinking misses the bigger picture. Stock isn’t just sitting there. It’s one of the most powerful forms of capital in […]